Western Michigan University Digital Marketing Discussion

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FIRST DISCUSSION :
Start a new thread and respond to one of the following prompts.

How has the use of digital marketing transformed the marketing
landscape?
How do you think digital marketing will continue to evolve?
SECOND DISCUSSION :
An innovative PR campaign from Michelin North America called “Teens
Prove Their #StreetTread” won the Best of Silver Anvil Award from the
Public Relations Society of America in 2019. The campaign generated
10,000 stories, 1.5 billion media impressions, and reached about 37
million teens.
Read the following articles:
https://www.prnewswire.com/news-releases/michelins-teens-provetheir-streettread-program-wins-best-in-show-at-2019-silver-anvilawards-300863834.html
https://michelinmedia.com/pages/blog/detail/article/c/a864/
Now start a new thread and respond to one of the following prompts.

How does this publicity differ from a traditional paid
advertisement? Do you believe it is effective?
How was Michelin’s #StreetTread initiative able to better reach its
target market than a traditional television commercial?
THIRD DISCUSSION:
The real estate business depends upon personal selling.
Real estate agents must be experts in many things including marketing,
promotions, social media, negotiations, the market environment,
technology, and customer psychology.
Start a new thread and respond to one of the following prompts.
re there skills not listed here that you think such salespeople
need?
hy do you think it is necessary for real estate agents to be
experts in so many aspects of marketing and business?

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