Westcliff University Marketing Metrics E-Marketing Plan Paper

Description

Review Diagram 3.2 on page 59 which discusses the E-Marketing Plan Process. Then, develop a narrative review on each of the seven steps within the planning process, as outlined in the textbook. You are not to conduct an actual plan for any specific company. Just provide a review and showcase of comprehension on what each of the steps mean and the importance of them when developing a digital marketing plan.

You are to create a 7-9 slide PowerPoint presentation on the following:

Describe each step.
What is the reason the step exists in building a digital marketing plan?
What are 2 important factors of each step in the planning process? What considerations should the marketer make in each of the various steps?
Overall, how does the method of planning support a company to be strategic and competitive?

Explanation & Answer:

5 pages

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