Week 5: Interactive learning activity
Question Description
I’m working on a management discussion question and need the explanation and answer to help me learn.
Reading
Required
Chapter 4. Environmental Scanning and Industry Analysis
Chapter 5. Internal Scanning: Organizational Analysis
Textbook: Wheelen, T. L., Hunger, D., Hoffman, A. N., & Bamford, C. E. (2014). Concepts in strategic management and business policy (14th ed.). Upper Saddle River, NJ: Prentice Hall. ISBN-13: 9780133126129 (print), 9780133126433 (e-text)
Recommended
Youssef M. Abu Amuna, Mazen J. Al Shobaki, and Samy S. Abu Naser (2017). Strategic Environmental Scanning: an Approach for Crises Management. Information Technology & Electrical Engineering. 6(3), 28-34.
5.3. Test your knowledge (Max 100 words for every question)
Question 1
How can a decision maker identify strategic factors in a corporationàexternal international environment?
Question 2
Compare and contrast trend extrapolation with the writing of scenarios as forecasting techniques.
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