USF Tip five States You Should Bring Real Benefits Into the Present Why Questions

Question Description

I’m working on a marketing practice test / quiz and need an explanation and answer to help me learn.

Read the following attached document Chapter 3 and answer the following questions

1.Tip 1 states that you should start by taking advantage of prior & existing successful campaign learnings. WHY is this important?

Tip 2 states that you should start with the Target Audiences most ready for action. said differently – the ‘low hanging fruit’ targets. Which of the following traits does NOT describe these segments

3.Tip 3 states you should support and promote SINGLE, DOABLE Behaviors with significant potential impact. What are some of the reasons mentioned that this is important?

4.Tip 4 states you should Identify and Remove Barriers to Behavior Change. How is it useful to know what PREVENTS people from acting?

5. Tip 5 states you should Bring Real Benefits into the Present. Why?

6.Several low-cost research approaches were mentioned in the text. List two of them.

7.Describe a situation where observation research might provide valuable insights for a social marketing effort: First, what is the social issue/problem this observation research is being conducted to support? What behavior would you want to observe?

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