UOFT Advertising and Promotion Discussion
Description
Consider you are a marketing manager for an organization (established or new). You¥ been given the assignment of creating an advertising campaign which the organization desires to advertise and sell. To fulfill that, your paper should include each of the following sections:
- Discuss the world of advertising and integrated brand promotion.
- Evaluate the social, ethical, and regulatory aspects of advertising.
- Analyze the value of traditional advertising.
- Develop promotional strategies to assist and encourage consumers to purchase the product or service.
- Identify the nature of the Internet as a medium for communicating and advertising.
- Discuss the role of support media.
- Create an advertising campaign that considers the above sections and encourage consumers to purchase the product or service, as well as assists in the development of consumer brand loyalty to the organization and the organizationàproduct line.
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