University of The People Marketing Discussion

Description

In the Kutz (2016) textbook, there are descriptions of five types of applications of Web 2.0. Pick any two types and find two URLs that represent them. Please briefly describe each and explain how they promote e-commerce.

Note any areas where you may want or need some further explanation. Ask questions of your fellow classmates.

Revisit the Discussion Forum often, responding to at least three other classmates and responding to anyone who responded to your original post.

Introduction

Welcome to E-Commerce! Please read and familiarize yourself with the syllabus and with the materials included for week #1. Please also reach out to your classmates and introduce yourself %ven if you know each other from another course 3ay hello and catch-up with each other.

There will be a number of different textbooks for this course, to be used depending on the weekàtopic. Most of the reading assignments are of a reasonable length and provide current insights into each topic.

This weekàreading provides an introduction to and the background of, the subject of doing business using the internet, especially in the area of inbound marketing.

Reading Assignment

All required textbooks are listed and available for download from the course Syllabus.

Kutz, M. (2016). Introduction to Electronic Commerce: Combining Business and Information Technology. Bookboon

Chapter 1

Watson, R.T., Berthon, P., Pitt, L. F. & Zinkham, G. M. (2008). Electronic Commerce: The Strategic Perspective. Global Text Project. Licensed under a Creative Commons Attribution 3.0 License

Chapters 1 & 2.

Video Resources

Yum Yum Videos. (2017, January 2). What is inbound marketing? [Video]. YouTube.

Explanation & Answer:

1 Discussion Post

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