Operations Management Group Project
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The following assignment will be presented by each team. The final grade will be based
on the quality of the analysis, clarity of the recommendations, and the overall quality of
the class presentation. A rubric of the presentation attributes is attached.
Assignment
I.
Organizational Profile: Provide a brief introduction about your assigned
company to include (25%):
conomic sector
ompetitor
inancials (briefly)

ission statement
trategy/recent business decisions and direction
II.
Analysis: SWOT or PorteràFive Forces (25%):
SWOT Analysis
trengths: Resources inside the organization that you can use to accomplish your
goals. Internal competitive advantages. Competencies that set you apart as an
organization. (Examples: self?clearing, exceptionally talented technology staff,
etc.)
eaknesses: Where are you vulnerable? What internal factors will threaten the
accomplishment of your goals? (Examples: weak middle management, poor
execution, internal structures are not aligned well to support and reinforce each
other, etc.)
pportunities: Creative options, alternative routes to your goal. Changes in the
external environment could be to your advantage. What are customer needs and
trends that we could capitalize on? What are our competitors doing better than
we are? Which success factors are most important for us to build, leverage, or
protect?
hreats: Outside influences you need to consider in your business assumptions.
What are suppliers or customers doing that might threaten our ability to be
successful? (Examples: new competition, industry consolidation, technology
used by competitors, shrinking labor pool, government regulation that influence
imports, etc.)
Porter’s Five Forces
Porter’s Five Forces is a business analysis model that helps to explain why various industries can
sustain different levels of profitability. The model was published in Michael E. Porter’s book,
“Competitive Strategy: Techniques for Analyzing Industries and Competitors” in 1980.1 The Five
Forces model is widely used to analyze the industry structure of a company as well as its
corporate strategy. Porter identified five undeniable forces that play a part in shaping every
market and industry in the world, with some caveats. The five forces are frequently used to
measure an industry or market’s competition intensity, attractiveness, and profitability.
Operations Management Group Project
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What Are Porter’s Five Forces?
Porter’s Five Forces is a model that identifies and analyzes five competitive forces that shape
every industry and helps determine an industry’s weaknesses and strengths. Five Forces analysis
is frequently used to identify an industry’s structure to determine corporate strategy. Porter’s
model can be applied to any segment of the economy to understand the level of competition
within the industry and enhance a company’s long-term profitability. The Five Forces model is
named after Harvard Business School professor, Michael E. Porter. Porter’s five forces are:
1. Competition in the industry
2. Potential of new entrants into the industry
3. Power of suppliers
4. Power of customers
5. Threat of substitute products
III.
Recommendations: In light of your research and analysis (25%)
hat operational changes is your company considering?
hich would you recommend and why?
Operations Management Group Project
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Presentation Evaluation: The presentation represents 25% of the total project grade. Each topic
below will be considered on a scale of 1-3 (Excellent, Good, or Needs Improvement).
Presentation Content
ppropriate for audience
esearch clearly stated
ontext and importance of research demonstrated
esults easily and clearly interpreted
onclusions to the point, corresponding to problem
Visual aids
lear, catchy slides, not overcrowded
ontribution of colors to understanding, not distracting
ont (size, style, quality)
egible figures conveying results effectively
Performance
mooth transition from issue to issue
udience contact, eye contact
oice and pacing, articulate
ngagement, enthusiasm
ody language, gestures
General
rganization of information
lear !ke-home messageÃonclusion
bility to answer questions
Operations Management Group Project
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Presentation Evaluation Form
Group: ___________________
Assign points from 1 (poor) to 5 (excellent)
Presentation Content
Simplicity appropriate for the audience
Research problem clearly stated
Context and importance of research demonstrated
Results easily and clearly interpreted
Conclusions to point, corresponding to problem
Visual aids
Clear, catchy slides, not overcrowded
Contribution of colors to understanding, not distracting
Font (size, style, quality)
Legible figures conveying results effectively
Performance
Smooth transition from issue to issue
Audience contact, eye contact
Voice and pacing, Articulation
Engagement, enthusiasm
Body language, gestures
General
Organization of information
Clear !ke-home messagebility to answer questions
Adherence to time limit
Additional comments:

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