University of Maine Strategic Planning for Public and Nonprofit ORGs Discussion

Description

SWOC/T Environmental Assessment

What is an environmental scan?An environmental scan is an analysis of a company’s external, industrial, and internal environments to determine if there is a market for a product or service. Since there is not a standard report called an environmental scan, you’ll need to collect and analyze the information from multiple sources.The three tools primarily used to help survey the external, industrial, and internal environments an organization operates in are:PESTEL/ PEST Analysis (External)PoliticalEconomicSocio-culturalTechnologicalEnvironmentalLegalPorter’s Five Forces (Industry)Threat of new entrants to the marketThreat of substitute products and/or servicesBargaining power of suppliersBargaining power of customersIndustry competitionSWOT Analysis (Internal)Corporate cultureOrganizational structureValuesMission and objectivesPhysical resourcesTechnological capabilitiesWhere to LookCompany and Industry Reports: Many of the company or industry profiles you locate in the library will have some information on environmental factors that impact the organization.10-Ks: Review the Risk Factors and Management Discussion & Analysis (MD&A) sections.Industry Associations: Associations monitor industry trends and developments.News and Current Events: Business publications and news articles will report on current events related to the company and/or industry.SWOT Analysis: These reports provide the strengths, weaknesses, opportunities, and threats of the organization.Government Agencies: Agencies provide a multitude of reports and statistics covering all the environmental components included in a scan.

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