Unique Selling Proposition & Personal BrandinG
Description
This case is about Unique Selling Propositions (USP) and Personal Branding. In the first part of the case, you are to develop USPænbsp;for 3 different segments of consumers for Therapy Dogs. In the second part of the case, you are to develop a USP and a Personal Branding Strategy for yourself in terms of seeking employment in a desired career.
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Professor: James Busbin
Student: LuàPaulo Hemmer
Date: 2022, November 30th
Career Development and Personal Branding Importance (Top 10 articles)
1. Hernandez, J. (2017, January 31). The Importance of Personal Branding to Career Growth Plus
12 Tips for Branding Success.
2. How To Create a Personal Brand (And Why ItàImportant)
https://www.indeed.com/career-advice/career-development/how-to-create-a-personalbrand
3. Importance of Personal Branding to Career Development.
https://www.linkedin.com/pulse/20140803152137-727859-importance-of-personalbranding-to-career-development
4. Why a Personal Career Brand is Important & How to Manage Your Brand.
5. Personal Branding Is Critical to Your CareeràFuture. HereàWhy.
https://www.linkedin.com/pulse/personal-branding-critical-your-careers-future-heres-whyfaraz-riaz
6. Selling yourself: Let your talent shine for success.
https://www.linkedin.com/pulse/selling-yourself-let-your-talent-shine-success-alan-lambert
7. The Importance of Selling Yourself and Your Personal Brand.
https://institute.uschamber.com/the-importance-of-selling-yourself-and-your-personalbrand/
8. The Importance of Selling Yourself: Why Everyone Is In Sales (To A Degree).
https://www.linkedin.com/pulse/importance-selling-yourself-why-everyone-sales-degreetara-coote
9. What Is Personal Branding and Why Is It Important for Your Career?
https://www.lifehack.org/867537/what-is-personal-branding
10. Why Personal Branding Is Important to Your Career.
https://www.linkedin.com/pulse/why-personal-branding-important-your-career-kathrynsandford
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Graduate Assistantship
Professor: James Busbin
Student: LuàPaulo Hemmer
Date: 2022, November 30th
Career Development and Personal Branding (Top 10 Articles)
1. 21 Personal Branding Examples + How to Engage More People in 2022.
2. Aham-adi, M. (2020, October 20). 8 Personal Branding Tips to Boost Your Career.
3. Castrillon, C. 7 Steps To Create A Powerful Personal Brand. Forbes.
https://www.forbes.com/sites/carolinecastrillon/2020/06/30/7-steps-to-create-a-powerfulpersonal-brand/
4. Castrillon, C. How To Create A Personal Branding Action Plan. Forbes.
https://www.forbes.com/sites/carolinecastrillon/2021/09/26/how-to-create-a-personalbranding-action-plan/
5. Examples of Personal Branding (Plus Tips for Building a Brand)
https://www.indeed.com/career-advice/career-development/example-of-personal-branding
6. Personal Brand and Career Development²14 Words | Essay Example
https://ivypanda.com/essays/personal-brand-and-career-development/
7. Personal Branding 101: How to Brand Yourself.
https://www.online.drexel.edu/support/career-development/personal-branding.aspx
8. Personal Branding Strategy/w To Do It & 16 Examples For 2022
https://marxcommunications.com/personal-branding-strategy-how-to-do-it/
9. Personal Development and Career Management.
https://www.universalclass.com/articles/business/personal-development-and-careermanagement.htm
10. Tips for Building Your Personal Brand. (2019a, January 14). Northeastern University Graduate
Programs.
https://www.northeastern.edu/graduate/blog/tips-for-building-your-personal-brand/
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