The proposal is usually 8-10 single spaced pages long and incudes a brief discussion of the research problem as identified from the gaps in the literature and overview of the related literature, some reflections on the theory relevant to the researchand a brief section on the proposed methodology.he introduction part should clearly discuss the main gap/s in the literature, our research aim and theoretical rationale, and how your work will make original contributions to knowledge.

It is not enough to say that there is not much research on atopic instead you should try to justify why a particular research is important, what is it potential contributions to knowledge and how it will provide insights for business/marketing practice. You will need to engage with specific literature, identify the theories then relate those to your research questions.Situating the research objectives in theory’s crucial; it will enable you to put forth how your research can make novel contributions to theory-a key factor towards a successful PhD. The contexts of country or any particular sector are not important because research at PhD level is generalizable to wider contexts. Country(e.g., lraq or the UK), industry(e.g fashion or homeware)or cohort(i.e. baby boomers or gen z) are all contexts