Third Person Effect and Agenda Setting on Covid-19

Description

12-page APA format paper on the topic:

how social media brought tension and shifted people’s perspective toward covid-19. More specifically, how each individual changes in opinion toward covid-19 and how they protect themselves. We would like to discover both scenarios of how each individual perspective and how they perceived others’ perspectives toward the problem of covid. based on two media theory which is the Third Person Effect theory and Agenda Setting theory

I linked a document containing the rationale, theory explanation, and some literature review I found below

Direction

1) Title – it is the most important message for your readers ®bsp;please make it as detailed and specific as possible; if necessary, you can have a subtitle to provide more information.

2) Introduction of your research topic – you should explain clearly and convincingly why your chosen topic is relevant and important in a communication field; the real-world cases that have drawn your interest into the topic can be helpful.

3) Review of the relevant literature ®bsp;this is the most critical part. At least 7 blind-reviewed, published works (books or research articles) should be discussed at length and cited adequately in the final paper. Conference presentations and online and social media sources can be cited in your paper, but they DO NOT count as part of the seven. Also, please, do not cite Wikipedia. It is much better if you integrate and weave the existing works well into your organization of topics/arguments than if you list and discuss each of them without digesting effort.

4) Critique of the existing literature – you must discuss the strengths and weaknesses of the existing literature on the topic and what can be learned from them. In addition, you must discuss whether the existing literature can appropriately and fully address the scope and facets of your interested topic; you also should point out what kind of future studies would be needed. (If necessary, you may integrate this section with #3).

5) Research questions and/or hypotheses – based on what you found on the reviewed literature, what type of new research should/can be conducted in the future; what kinds of empirical evidence would be needed to answer your primary inquiry in this area? (You could pursue these in your own research project).

6) Complete, systematic references (in alphabetical order and APA 7th style).

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Topic
I want to examine that at the very beginning of covid 19 how social media brought the
tension and shifted people’s perspective toward covid-19. More specifically, how each individual
changes in opinion toward covid-19 and how they protect themselves. We would like to discover
both scenarios of how each individual perspective and how they perceived others’ perspective
toward the problem of covid.
Rationale
Agenda-setting theory discusses that media have the power to shape social and political
reality. Media have agenda-setting capability. Davisonàresearch in 1983 result proposes that
people tend to overestimate the influence of mass communication messages on the attitudes and
behaviors of others. When facing a health situation, people concern more about their safety
rather than others)ntention on protective measures. There is a negative correlation between the
third-person perception and protective actions.
Theory
Agenda-setting theory: This topic could be addressed by the agenda-setting theory. This
is quite an interesting question: at the beginning of the covid-19, what strategy the social media
use to draw people’s tension toward this serious problem?
Third-person effect: Third person effect could help to distinguish people’s perception
toward covid-19 and how they believe in others’ perspectives on covid-19.
Potential literature
Berry, T. R., Wharf-Higgins, J., & Naylor, P. J. (2007). SARS wars: An examination of the
quantity and construction of health information in the news media. Health Communication,
21(1), 354. https://doi.org/10.1080/10410230701283322
2
Chipidza, W., Akbaripourdibazar, E., Gwanzura, T., & Gatto, N. M. (2020). A topic analysis of
traditional and social media news coverage of the early COVID-19 pandemic and
implications for public health communication. medRxiv.
https://www.medrxiv.org/content/medrxiv/early/ 2020/07/07/2020.07.05.20146894.full.pdf
Davison, W. P. (1983). The third-person effect in communication. Public Opinion Quarterly,
47(1), 1u. https://doi.org/10.1086/268763
Lee, H., & Park, S. A. (2016). Third-person effect and pandemic flu: The role of severity, selfefficacy method mentions, and message source. Journal of Health Communication, 21(12),
1244r50. https://doi.org/ 10.1080/10810730.2016.1245801
Liu, X., & Lo, V. H. (2014). Media exposure, perceived personal impact, and third-person effect.
Media Psychology, 17(4), 378ù6. https://doi.org/10.1080/15213269.2013.826587
Innes, J. M., & Zeitz, H. (1988). The publicàview of the impact of the mass media: A test of the
(ird-person%ffect. European Journal of Social Psychology, 18, 45763.
doi:10.1002/(ISSN)1099-0992
Wei, R., Lo, V. H., & Lu, H. Y. (2008). Third-person effects of health news: Exploring the
relationships among media exposure, presumed media influence, and behavioral intentions.
American Behavioral Scientist, 52(2), 261·7. https://doi.org/10.1177/
0002764208321355
Wise, T., Zbozinek, T., Michelini, G., Hagan, C. C., & Mobbs, D. (2020). Changes in risk
perception and protective behavior during the first week of the COVID-19 pandemic in the
United States. Royal Society Open Science, 7(9), 200742. https://doi.org/10.1098/
rsos.200742

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