Methodology:
Type of Research Approach:
I will apply a qualitative approach throughout my thesis.
Data Collection and Analysis Method(s):
Based on the research methods offered, I
will apply this/these methods:
7o different surveys (Both offered in
person/online depending on preference),
one case study
õrvey of 15 questions each.
Data Collection by Means of Target
Sample
(page 3 of 5)
General target sample characteristics
(makeup and size):
”argeted group are employees in organizations with an
HR department. 12 interviews will be conducted in total: 6
conducted in Vienna (in person), 6 globally focused(online)
completed. Employees within the age group 21-45 who
work at an organization with HR. The population is
relevant because this age group is usually primarily in their
working stage, furthermore small businesses/ medium
sized corporations and institutions will be targeted. Various
types of occupation will be targeted, in order to get wide
range of answers and opinions regarding their
engagement, and perspective of HR.
Inclusion/exclusion criteria (incl.
justification for exclusions):
ncluded are English speakers within the
age group 21-45. People who own a device
and have access to the online survey.
Employees who work in an organization
that has a HR department.
xcluded are employees, with no English
knowledge, no access to a device, HR
managers (Do not illuminate employee
satisfaction and engagement) and people
who don have a current job/occupation.
Way(s) to collect the human subject data
ôructured interviews which will be
recorded to further analyze later
ãheduled interview duration: 35 minutes
per interview
îline surveys for people abroad who will
cooperate in the sample
n depth review of primary sources

Purchase answer to see full
attachment