Business Running Case:
Investing in a New BrewPub
Group 5: Yijia Lu, Shiqi He, Yifei Li, Yiwen Zhu, Yujie Juan
Outline
1. Location of the restaurant
2. The current status of the restaurant
3. The size of the restaurant
4. Forecast the overall increase of the penetrated market
5. Marketing Cost
6. Product Name & Description
7. Sales Projections
8. Break-even analysis (the current best cycle)
9. Sensitivity analysis
10. Whatànext
Location of the restaurant
? Back bay
More about Back Bay
The Back Bay centers around bustling Copley Square, home to Trinity Church, the Boston Public Library,
cultural festivals and farmers’ markets. Visit Newbury Street, where shoppers can wander art galleries and
designer boutiques while enjoying sidewalk cafes. Beautiful brownstones line the neighborhoodàresidential
streets, and visitors are encouraged to stroll Commonwealth Avenue to view monuments honoring many of
Bostonàgreatest citizens.
The current status of the restaurant
?
?
?
Customers: Boston Citizens.
Competitors: Other restaurants &
Bars.
Why changes is needed: Demand for
food is increasing; Potential of new
entrants into the industry.
The size of the restaurant
Pints served per visit: 1.5
Number of customers per year: 99000
Pints served per year: 148500
Forecast the overall increase of
the penetrated market
Marketing Cost
Product Name & Description
Beer manu
Sales Projections
June to October is the peak season for beer
Break-Even Analysis
Break-even analysis entails calculating and examining the margin of safety.
Sensitivity Analysis
Sensitivity
Analysis
SWOT
Assumption for next operating period
?
Sales decrease due to weather and temperature.
?
Fixed costs are higher than expected revenue.
?
Try to sell other kinds of wine.
?
Need to find investors and sponsorships.
WhatàNext?
?
Analyse results.
?
Figure out how to respond to risks.
?
Think about how to deal with problems.

Purchase answer to see full
attachment