PGBMXXX MBA DISSERTATION MODULE
MBA/MSc DISSERTATION PROPOSAL
Student Name:E.EEEEEEEE®E..
Project Title: xample) Effects of organisational culture on business profitability: a
case study of Virgin Atlantic.
Project Background:
Rationale for selection )mportance and potential impact of the strategic project for an organisation or
business sector. Word Guide 500-750
Literature Review:
Identification of the key aspects of the business literature (e.g. Corporate Social Responsibility) to be
underpin the study. This review should briefly cover the main ideas and business practice that will be
considered. It should locate a sample of the some of the main sources and identify key critical issues
that might arise. ord Guide 750 1000.
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Research Aim (s):
Write a broad statements of desired outcomes, or the general intentions of the research, which ‘paint
a picture’ of your research project
(Example) To assess the effects of Virgin Atlantic organisational culture on business profitability
Research Objectives:
Identify 3-4 objective outcomes from the project in terms of what the project seeks to achieve for the
organisation or business sector. These objectives should reflect outputs not tasks to be completed
and should emphasise the areas for improvement to business performance the project will
concentrate on.
(Example) O1 Analysing the nature of organisational culture at Virgin Atlantic by September 1, 2022
(Example) O2 Identifying factors impacting Virgin Atlantic organisational culture by September 16,
2022
(Example) O3 Analysing impacts of Virgin Atlantic organisational culture on the companyàprofitability
by September 30, 2022
Research Questions:
Identify 2-3 questions. The questions set out what you hope to learn about the topic. These
questions, together with your approach, will guide and structure the choice of data to be collected and
analysed.
(Example) RQ1 What are the effects of organisational culture on business profitability of Virgin
Atlantic?
(Example) RQ2 What factors impacting Virgin Atlantic organisational culture?
(Example) RQ3 What actions should Virgin Atlantic take to improve organisational culture and BP?
Methodology:
Candidates should include a brief statement as to what they consider the main methods of primary
and secondary research are likely to be the most useful to achieving the project outcomes – Word
Guide 300.
(Example) Explanatory case study (/w!nd èy1uestions)
Data collection method 3urvey
Data analysis technique #hi-square test
or Mixed method (Interviews + survey)
Exploratory case study (èat1uestions)
Data collection method 3emi-structured interviews
Data analysis technique 4hematic analysis/grounded theory
or Mixed method (Interviews + survey)
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MBA Dissertation
Key Activities
(Milestones)
Time-scale
(Plan of
action)
Resources required
(Equipment, software, personnel etc)
First Line Supervisors confirmation that the project has been discussed at a supervisory meeting and
inclusion of any comment:
Name EEEn………………..n.date of meetingE®………………….EJComments
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