study 4 mktg 2010
Question Description
I’m working on a cyber security question and need an explanation and answer to help me learn.
The Chophouse, Inc founded by James Ellery, is a New York based company that plans to develop restaurant franchises in the greater New York metropolitan area. The menu consists of steak plus seafood, chicken, ribs, burgers, sandwiches, and a salad bar. The Chophouse will generate revenues from franchise licenses, royalty fees, and company-owned restaurants. The franchise industry has changed, shifting toward franchisors becoming providers of services and financing for franchisees in return for 8 percent of all gross receipts. In addition, a franchisor exercises much authority over franchisees. What do you see as the pluses and minuses of becoming a franchisee of “The Chophouse”?
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