Strategic E-marketing & Performance Metrics

Description

Within Chapter 2, you read about the overviews of various types of social media metrics that exist such as:

Awareness

Brand Health

Action

Innovation

Pick either Facebook, Twitter, Instagram or TikTok and conduct a social media channel analysis. Correlate each one of the types of metrics above. For your chosen social media platform, answer the following questions in your assessment:

For each metric type, what is the benefit of using this social media platform to drive that metric type? What is a potential challenge with that platform?

For the social media platform selected, give an example of a company that you think does well marketing on that platform and how they are measuring each of those metrics to the success of their social media marketing?

In general, why do you think social media marketing and measuring performance on this channel is important for many businesses today? Explain with rationale from course concepts.

Explanation & Answer:

2 pages

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