Social Media Marketing for Save the Children International Portfolio

Description

create a portfolio of online content for a nonprofit organization of your choice (Save the Children organization).

Next, you will offer a social media plan (I attached pdf for this).

Using the concepts from the course, you will present four different kinds of content for social media, representing your nonprofit organization well. You should use a variety of approaches and different social media platforms. Evidence of having examined the most recent news relating to that nonprofit organization is required.

Guidelines

Choose a nonprofit organization. (Save the Children organization)

Research the current situation for the nonprofit. How are they using social media currently? What issues impact the organization today?

Create a social media plan, using the sections outlined in the textbook. (see the pdf for this)
Develop four different approaches to representing that nonprofit through social media. For example, an infographic, a twitter post, a series of instagram pictures, a word art, a brochure, a newsletter, or some other content that we’ve created would be appropriate. (I attach examples of this)
Offer products that are technologically effective and professionally created.

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SOCIAL COMMERCE
SOCIAL
COMMERCE
Social commerce could be the perfect
solution for many people including those
who prefer staying home instead of
going
out,
those
with
physical
immobility, and/or those who prefer
browsing and comparing different
options while they hang out at home in
their pajamas. Further, it is a great
opportunity for companies to sell and
produce their products for the market. It
saves the company more time, and fewer
employees, hence, fewer costs.
BENEFITS OF SOCIAL
COMMERCE
Enable online shoppers to interact
and collaborate during the
shopping experience
Enable buyers to complete
the stages of the purchase
decision process
E-commerce websites such as Etsy,
Amazon, and Walmart, have special
features that are not available with
physical shopping, which allow you to
review, comment, and share your
experience with the product, which can
influence purchase decisions and sales.
Enable buyers to complete
the stages of the purchase
decision process
Problem
recognition
Postpurchase
evaluation.
Information
search
STAGES OF CONSUMER
DECISION-MAKING
Purchase
Some social media tools use psychological tricks to convince the
customer to buy a particular item. They use a persuasive message
as a method to influence the customeràperception of this item,
this is called èortcuts However, people with different cultures
and backgrounds can perceive this message differently. Our
culture, values, traditions, and background affect our attention,
decision-making, and perception of things. Social proof is an
example of how humans always aim to have a sense of belonging,
and/or feel that they are accepted form their peers and those
who are around them. So, marketers use social proof in many
ways such as providing tools to enable the customer to see more
social proof related to the product. Examples of social Shopping
tools include filters, lists, group by, recommendations, user
galleries, shop together, storefronts…and more.
REFERENCE
Tuten, T. L., & Solomon, M. R. (2018). Social media marketing. Los
Angeles London New Delhi Singapore Washington Dc Melbourne
Sage.
Alternative
evaluation

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