Social Marketing

Description

Social marketing efforts usually focus on a écked social problem We discussed several major social issues that could benefit from the application of social marketing principles and techniques. For each of the social issues, the status could improve if and when we are successful in increasing the adoption of desired related behaviors.

Find a current example of social marketing in your daily environment (i.e., an issue that is being addressed by a community partner. on campus, at work, on television, radio, magazines, newspaper articles, news stories, Internet, etc.) post your example here and explain:

What “wicked social problem” is being addressed?

Whom you think the effort is targeting?

What behavior the effort is promoting?

How difficult is it to change the behavior that causes the problem?

What works well with this creative execution?

Be prepared to share your example with the class
In order to obtain credit for this assignment, you must peer review one other student’s post. You will be automatically assigned a post to review. Provide thoughtful comments on your peer’s perspective. What did you learn from reading the post? Do you agree or disagree with your peers’ perspective? Why or why not?

Explanation & Answer:

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