DUE: November 10th
Your assignment will explore social listening. Social listening is the method we at
Campus Sonar use to help our campus partners understand their audiences and
make progress toward their goals.
First, familiarize with the basics of social listening by reviewing this link.
Next, watch the interview I completed about social listening with Ball State
University Professor Rob Zinkan. Passcode: 1Zxt*s4Q
Then, using double-spaced, 12-point Times New Roman font in a Microsoft Word
document (not a PDF), answer the following questions in three to five
paragraphs:
? Describe social listening in your own words. What is something new you
learned about this method while watching the interview? How does social
listening vary from social media monitoring?
? Why is social listening a valuable tool for organizations? Imagine you work
in social media for an organization. Explain how you could use social
listening methods in your work.
Links:
https://info.campussonar.com/social-listening-basics
https://bsu.zoom.us/rec/share/nWWiwUCr6Ss6IuBKXQDM6OhvjdF0cnagSfsA-WA-_6dA5-G_Ja
_TC5N1HbO6lAIg.FH4owgrYLyQTyngy
Passcode: 1Zxt*s4Q

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