SHNU Brand Extension Marketing Strategy Questions
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friesDo you think this is a good marketing strategy? If not, why?
Please use the concept of ²and extension7hen you answer this question.
2.Please do some research of your own and find out if there are any luxury brands that
are using digital marketing channels. If you were a luxury brand manager, would you still
involve traditional intermediaries or would you employ digital marketing channels only?
Please elaborate.
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