SEU Integrated Marketing Communications Questions

Description

1-Action Required:

Chapter Reading: Read Ch-18 ntegrated Marketing Communications&rom the text book- Dhruv Grewal and Michael Levy (2022) arketing(8th Edition). McGraw-Hill Education.
Video Link: Watch the following video.

HSN: Integrated Marketing Communications https://www.viddler.com/embed/98befd5

Summary of the Video- HSN has successfully integrated its marketing efforts by establishing a presence on television, the World Wide Web and most recently hand held devices using Smartphone applications. By streaming live video across all three platforms, HSNàcustomer base receives a constant message and has access whenever and wherever they want it! The company started on television as a 2oducts seeking people)nitiative. Today with the integration of the web and handheld applications, HSN has successfully adapted its marketing communication by offering a %ople seeking products6enue for customers. The three screens have been integrated into a communication that is seamless for shoppers. HSN live feeds provide a visual for products in action as well as celebrity content like Wolfgang Puck cooking with tools that are for sale. The customer sees the product being used in a demonstration and gets a new recipe! The HSN demonstrations can even be seen on YouTube and accessed through social networking sites like Facebook and Twittier.

1-Test your Knowledge (Answer the following Questions):

Discussion Question #1: How does HSN support an integrated marketing communications effort? Discuss

2 Action Required:

Chapter Reading: Read Ch-20 %rsonal Selling and Sales Management&rom the text book- Dhruv Grewal and Michael Levy (2022) arketing(8th Edition). McGraw-Hill Education.
Video Link: Watch the following video.

How to Sell Without Selling Your Soul | Steve Harrison | TEDx Wilmington Salon

https://www.youtube.com/watch?v=fqdaRXQjTUE

2.Test your Knowledge (Answer the following Questions):

Discussion Question #1: Discuss how has your perception of what it would be like to have a career in sales changed since you read this chapter-20 and see the video?

Explanation & Answer:

2 Questions

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