Seneca College Sports Management Questions

Description

What type of companies mainly produced baseball cards in the Post-War Era (1945-1979)?

bubble gum

tobacco

paper

marketing

1 points

QUESTION 2

Which two Yankees players were instrumental in the growth and popularity of baseball and baseball cards from the 1930s to 1960s?

Babe Ruth

Ty Cobb

Honus Wagner

Mickey Mantle

1 points

QUESTION 3

What was included in a pack of Topps baseball cards in 1952?

Tobacco advertising

Piece of bubble gum

Small toy

Grocery coupon

1 points

QUESTION 4

In what year was the industry standard for trading card dimensions established?

1952

1909

1957

1981

1 points

QUESTION 5

What intellectual property elements do sports leagues review and protect when they approving trading cards?

name, image and likeness of players

logos, trademarks and jersey markings

information and statistics of the players

spelling of names, hometowns, etc.

1 points

QUESTION 6

Briefly explain what royalties are in the sports trading card industry

QUESTION 7

According to Jeff Morris, formerly of Pacific Trading Cards, what is the average TOTAL royalty rate (for both the league and players association) in a sports trading card license.

5%

12%

20%

40%

1 points

QUESTION 8

Today, which company is the sole licensed MLB and MLBPA baseball trading card manufacturer.

Upper Deck

Topps

Panini

Leaf

1 points

QUESTION 9

The “RC” logo featured on the first cards of a player stands for:

Royal Crown

Rookie Card

Real Certified

Rookie Chirography

1 points

QUESTION 10

In the four major North American sports leagues (MLB, NBA, NFL and NHL), Panini currently holds how many dual-licenses (both league and players association)?

2

1

4

3

1 points

QUESTION 11

Which one of these licenses does Topps currently hold?

NHL

NBA

NFL

MLB

1 points

QUESTION 12

Panini is:

a brand

a manufacturer

an insert set

a licensor

1 points

QUESTION 13

The historical brand Bowman is currently a brand of which manufacturer?

Panini

Upper Deck

Topps

Leaf

1 points

QUESTION 14

Which of these grading companies was the most recent to enter the grading market?

BGS

PSA

SGC

1 points

QUESTION 15

Which grading card brand currently has the strongest overall brand loyalty and secondary-market value?

BGS

PSA

SGC

1 points

QUESTION 16

Which two brands are no longer active?

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