RU Marketing Plan for Tshirt Company in the Apparel Industry

Description

Module 01 Assignment Directions

Section 1: T-shirt Company Introduction (1-2 paragraphs)

Identify which option you have chosen
Create a company/brand name
Describe the company and the product
Explain how you will differentiate your brand

Section 2: The 4 Ps (2-4 paragraphs)

Identify marketing strategies you will use and provide your rationale. Remember the strategy of the long-term plan which include the goals of achieving a competitive edge in the market.
Outline the 4 Pà(product, price, place, promotion) and explain how you would use each one to inform your marketing strategy.

Section 3: SWOT (include SWOT chart image) and SWOT Summary (2-3 paragraphs)

Build a SWOT chart for your t-shirt company that includes the Strengths, Weaknesses, Opportunities, and Threats that company should consider.
Describe how your t-shirt company will use the SWOT information to develop the marketing strategies and activities. Explain your rationale with examples.

Explanation & Answer:

2 pages

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