Rokeach Values Survey
Developed by Milton Rokeach in 1973, the purpose of the Rokeach Values Survey is to classify
human values and help individuals better understand what is important to them. Values
themselves are not seen, instead one can see the behaviors associated with what people value.
There are two types of values in this survey:
”erminal Values: Terminal values represent desired end states. Something a person
would like to achieve in their own lifetime. Examples would be true friendship, mature
love, national security, world peace, salvation, a comfortable life. Terminal values are
achievable items.
‰nstrumental Values: Instrumental values represent odes of behavior. n other words,
they are means of achieving your terminal values. (Think of these values as instruments
by which you accomplish your terminal values). Examples include ambition, love, selfcontrol, politeness, honesty, independence. The focus of instrumental values is on acting
in a manner to achieve the value.
Complete a Rokeach Values Survey for yourself by ranking the Rokeach Values listed in the
table below in order of importance. Focus on only one set of values at a time.
’anking Terminal Values: Begin by focusing only on the list of terminal values. Select
the value that is most important to you. As you go through the list of terminal values,
rank each value from most to least importance for you with 1 being most important and
18 being least important to you. Work through the list of terminal values until all terminal
values are assigned a ranking.
’anking Instrumental Values: When you have finished ranking your terminal values,
proceed to the list of instrumental values, and rank each in the same way as your terminal
values with a ranking of 1 for the most important instrumental value, and 18 for the least
important instrumental value.
Once you have completed ranking all 18 terminal values and all 18 instrumental values, make
sure to make note of both your top values in each category. You will submit a copy of the
completed survey to the assignment dropbox.
Rokeach Values Survey
Terminal Values
Rank
Instrumental Values
Rank
A World at Peace (Free of War and Conflict)
3
Ambitious (Hard-Working, Aspiring)
3
Family Security (Taking Care of Loved Ones)
2
Broadminded (Open-Minded)
10
Freedom (Independence, Free Choice)
1
Capable (Competent, Effective)
9
Equality (Brotherhood, Equal Opportunity for
All)
6
Cheerful (Lighthearted, Joyful)
15
Self-Respect (Self-Esteem)
4
Clean (Neat, Tidy)
2
Happiness (Contentedness)
5
Courageous (Standing Up for Your Beliefs)
8
Wisdom (A Mature Understanding of Life)
12
Forgiving (Willing to Pardon Others)
16
National Security (Protection From Attack)
7
Helpful (Working for The Welfare of
Others)
17
Salvation (Saved, Eternal Life)
10
Honest (Sincere, Truthful)
1
True Friendship (Close Companionship)
8
Imaginative (Daring, Creative)
A Sense of Accomplishment (A Lasting
Contribution)
13
Independent (Self-Reliant, Self Sufficient)
4
Inner Harmony (Freedom From Inner Conflict)
9
Intellectual (Intelligent, Reflective)
7
A Comfortable Life (A Prosperous Life)
15
Logical (Consistent, Rational)
11
Mature Love (Sexual and Spiritual Intimacy)
11
Loving (Affectionate, Tender)
12
A World of Beauty (Beauty of Nature and the
Arts)
16
Obedient (Dutiful, Respectful)
14
Pleasure (An Enjoyable Leisurely Life)
14
Polite (Courteous, Well-Mannered)
13
Social Recognition (Respect, Admiration)
17
Responsible (Dependable, Reliable)
5
An Exciting Life (A Stimulating Active Life)
15
Self-Controlled (Restrained, Self-Discipline)
6
This resource was adapted from The Nature of Human Values, by Milton Rokeach, published by
The Free Press (1973). Copyright 1973 by The Free Press, a division of Macmillan Publishing
Co., Inc.

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