Select a product of which you will export to a foreign country.  After your product is chosen, decide on a foreign country to which you will export.  In developing your Export Business Plan, you will present the following information:

I. Purpose 7hy has the plan been written

II. Table of Contents

III. Executive Summary 4his is short and concise and covers the principal points of the report and is prepared after the plan has been written

IV. Introduction 7hat product and foreign country did you select and why

V. Situational Analysis $escribe the product to be exported

VI. Country History 0resent a brief history of the country as it relates to its origins and trade history

VII. Cultural Overview 7hat are the norms, practices, social structure, etc. that may aid (or hinder) the reception of your product

– Consumer attitudes toward product

– Educational levels !bility to comprehend instructions, ability to use the product

– Languages ,abels, instructions

VIII. Political Environment 0resent an overview of the governance structure of the country along with any legal-political forces

– Certain features required or prohibited

– Label and packing requirements

IX. Export Marketing Plan 0resent long and short-term goals, characteristics of an ideal target market for your product given the country selected, market screening

X. Economic Development (ow developed is the country and how will this influence the success of your product

– Purchasing power

– Wages

– Infrastructure

XI. Summary

For further detail regarding the components of your Export Business Plan, please see pages 363-364 and 390 of our text.

Textbook

Title: Publication Manual of the American Psychological Association, Sixth Edition

Authors: American Psychological Association

ISBN-13: 978-1-4338-0559-2 Publisher: American Psychological Association