Rasmussen University Business Development Roadmap Paper

Description

Scenario

You have decided to open a cupcake bakery and move your home-based business into a storefront. Recently, you met with SBA National, a non-profit, that focuses on helping entrepreneurs start their business with funding and guidance. The non-profit also hosts a business pitch competition to anyone who is a client. One of the requirements of the SBA business pitch competition is that each participant must do a Business Development Roadmap to document the process that you will use to create a business development strategy.

Instructions

Develop a Business Development Roadmap using the provided template.

MAN6500 Business Dev Template_Revised

Include the following areas in your roadmap:

Planning and Identifying Priorities

Client prospecting

Market research on your industry and area

Networking strategy

Marketing strategy

For each area, list the key implications (opportunity or strength) to your business

Make sure to use audience-specific language and professional tone throughout the document.

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