Public firm and evaluate its financial health
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_listen and learn
In order to understand the full context of this situation, listen to and learn from the differing
perspectives and interest of the stakeholders. What are they saying to you?
_empathize and examine
What is at stake for the key constituents you identified? What is behind their perspectives and
motivations? Do some perspectives carry more weight than others? Why? Which perspectives
can you relate to, and which do you have difficulty understanding?
_assess and analyze
Identify the major problems in this leadership challenge and explain how they impact the
organization. You will need to consider both behavioral and analytical factors.
Next, weigh several possible courses of action that are logical extrapolations based on the
information you have. What are possible consequences for each solution?
_design and deliver
Your assignment is to consider what you have discovered in the phases above and design and
deliver a response.
You need to answer the following questions and prepare a report with detailed analysis to your
client:
1. Calculate historical financial ratios from the financial statements of the firm for the
past three years.
2. Choose two firms you believe compete with your firm. Compare the financial ratios
of your firm with the ratios of the competitor firms.
3. What is your opinion of the overall financial health of the firm? Be sure to address
the financial health of different aspects of the firm.
4. What is the cost of equity for the firm? Preferably, using both CAPM and DDM to
estimate the cost of equity.
5. What is the cost of debt for the firm?
6. What is the cost of capital for the firm?
All of your calculations should be computed in Excel and should be well organized and
labeled. You can find financial statements by searching for a companyàannual report, or you
may also be able to locate the financial statements on websites such as Yahoo finance or
Bloomberg. Be sure to cite all data sources (a link to the data would be sufficient) and
references. Turn in your Excel spreadsheet as well as the Word report via the link in Canvas.
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