Project E-Commerc
Description
You will need to analyze the business and provide suggestions to improve the current business situation.
Current e-commerce businesses: (choose one)
The following questions require critical thinking to be answered successfully. The answers to these questions will drive the ways of improvement of the current e-commerce business.
1. Know the business
What is the business? (Your choice)
What is the idea? (The visioning process)
Who and where is the target audience? Explain demographics, lifestyle, consumption patterns, etc.
Characterize the marketplace.
Describe the content of the business website
Conduct a SWOT analysis for the business (Explain each point)
Develop an e-commerce presence map.
Introduce the e-commerce business you have chosen.
o Provide an overview of the business idea
Product and type of services.
Business objective.
? Where is the money?
o Size, growth, demographics, structure, competition
o Research the market and give an idea about each point
oWhat activities does the company use these platforms for? (E.g., marketing, customer service, newstc.)
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