pr strategic
Description
Choose a news story from the past week or two that affects the reputation of a business, organization or individual. In addition to answering the questions below, find and read the mission and vision statements of your chosen company. Are the actions that you¥ analyzed below aligned or not aligned with the organizationàmission and vision statements? Include perspective in your write-up.
Approach n the News7ith an analytical eye and avoid simply repeating information from the article. Try to draw conclusions from the content provided, such as defined audiences, clear messages, or reputational impact, to name a few.
Submit a short summary and analysis of the news including a link to the story at the end.
What happened, was announced or was reported publicly?
How was the situation handled from a ôrategic communication3tandpoint?
Are the stakeholders well defined; are the messages clear and delivered in a way that made a positive impact (give examples)?
How did the business, individual, or government agency appear to be executing a strategy to build reputation or repairing reputational damage, e.g., what are they trying to achieve strategically in their communication (longest section)? In your opinion, what PR strategy should they use?
Include Mission and Vision questions above.
https://www.bbc.com/news/business-64448879
here is the news
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