Peking University Source Power and Source Attractiveness in Sports Space Discussion
Description
focus on two (2) key areas from the lecture and powerpoint for this assignment that are part of this discussion…1. Source Power: As we learn about “Source Power”, identify a person or area in the Sports space that, in your view, has this type of “power” i.e. makes us trust, listen and create some form of consumer behavior (purchase, follow, identify with a cause, etc). Explain your very specific reasoning, why they are effective and how their overall brand helps with their selling attributes. Note – you need to pick a person, company, area of the industry that was NOT included in the lecture and powerpoint!2. Source Attractiveness: As we learn about the different forms of Source Attractiveness (you can tie this back to your source power example if you would like but not required), how important do you feel this is in sales, consumer decision making and the ultimate customer behavior?
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