Briefly explain the 4Vàof Operation Management. For each ‘V’, identify a company who has created a
significant competitive advantage as a result of their operational mastery of that ‘V’. Finally, knowing tha
company who has mastered all 4 ‘V’s commands a dominant place in their ability to compete, name a
company that fits that accomplishment.
List and briefly explain the 5 generic Operations Performance Objectives discussed in Chapter 2. Identif
company that leads their industry by demonstrating a mastery of that objective and how are they using it to
create value and a competitive advantage in their current business model.
What are some examples of how the Product/Service life cycle changes how a companyàOperations
Strategy?
Review all 5 dimensions of CSR and discuss a company who has conflicts between any two of them.
List 4 of the proposed Substitutes for Operations Strategy and after selecting a company, explain why one
substitute would be preferred over any of the others.
Explain the benefits or challenges of a company viewing their supply network as a business eco -system?
What are the pros and cons to a company working single-, multi-, cross- and omni-channel supply model?
Select a company and explain how their application of Process Technology has revolutionized the industry
they operate in.
Briefly describe four approaches to operational improvements and for each approach, identify a company
is known as a leader because of their use of that approach.
Explain the two different, but commonly followed, approaches to product and service development. Nam
company that follows each approach.
How many tennis balls has Wilson sold globally? How large is the overall tennis ball market?

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