Nike Inc Social Media Storytelling Blog
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1. Find an organization who uses social media as part of their marketing and communications strategy.
2. Investigate to see if they are using blogs, podcasts, photo sharing, or video sharing.
3. Reflecting on Chapter 2, table 2.3 tips for social media storytelling elements, evaluate if the
organization is applying these elements in their communication.
4. Write up a one-page summary of your evaluation, include the URL to the site.
5. Remember to use examples to demonstrate your points.
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