Build a Tableau dashboard (with at least 6 interactive charts and graphs) that illuminates the
state of the business, as well as one or more strategic issues, at a business, non-profit or
government organization. You will use Tableau to analyze a data set for such an organization.
Your dashboard may be comprised of 1 or 2 pages (dashboard tabs in tableau). The layout,
contents, formatting, and interactivity of your dashboard will reflect best-practices for data
visualization.
Accompanying your dashboard, you will write a separate report comprised of a 1-2 page
summary of findings from your analysis, along with a guide to the dashboard. You will itemize
the components of your dashboard as follows:
•
•
•
Žame of visualization
Aspect of business/organization
Method of analysis
Type of visualization
Calculated metric (KPI)
User interactivity enabled
Tableau functions used
Note below is a link to a template for a guide to the dashboard. It will help you keep track of,
and point out your dashboard components. Complete the table and submit with your
dashboard.
Assessment: Your dashboard and summary will be evaluated based rubric attached below. In
summary:
•
ƒompulsory Skills-50%/es the dashboard demonstrate extensive use of data
analysis and visualization skills learned in the course.
Effective Engagement-35%/es the dashboard provide an attractive, usable and
compelling experience, and promote effective data analysis
Visual Execution-15%–does the follow principles of good visual design
The following items are evidence of your skills. Expectations for your dashboard are in the
second row
Aspects
Visual Type
Interactivity
Use 4+(*)
Use 5+
Use 4+
Geographic
Bar
Action
Calculated
Metrics
Analyst Toolkit
Tableau
Functions
Use 4+
Use 3+(*)
Use 10+
Standard
Control ChartLinks Calculated
Dev
to an external site. Fields
Financial (sales, LineLinks to an
profit, etc)
external site.
Customer
Tree Map
Product/Service Bullet
Filter
Parameter
Pages
ScatterLinks to
Operations
an external
Story
site.
Employees
Density
Demographic
Symbol Map
Area Map
Mapbox Map
Tool Tips
Year-overYear
Index Chart
Growth Rate Benchmark Chart
Profit Ratio
(Margin)
Percent of
Total
Percentile
Conditional or
Top N Filter
Quadrant
ChartLinks to an
Custom Colors
external site.
Market Basket
AnalysisLinks to an Custom Images
external site.
Trend/Forecast
Rate per unit Cluster/ Segment
Custom Sort
Custom
Tooltips
Running
RankingLinks to an Dashboard
Total
external site.
% Variance
Customer
to
RFMLinks to an
benchmark external site.
Other
Gantt
Case Statement
Calculated
KPI
Container
Data Join,
Union or Blend
Pareto ChartLinks Date
to an external site. Calculation
Dual Axis
Candlestick
ChartLinks to
an external site.
Dual Axis
Histogram
MapLinks to an
external site.
Highlight
TableLinks to
an external
site.
Groups
Box and
Imported web
Whisker
page
Pie or Donut
Viz-in-Tooltip
BAN text box
Level of Detail
Calc
Logical
Calculations
Map Layers
Reference Line
or Band
Sets
Table
Calculations
Ranking
Text Object
*Only one per visual
Transparent
Sheet
Please upload your dashboard in Tableauà.twbx file format through Canvas.
Upload your 1-2 page summary of findings and your dashboard guide using MS word (Good
docs users please convert to Word). Use 1.15 line space with Times New Roman 11font for both
documents.

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