MRKT 210 BLC Market Orientation Approach Questions
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Question 1 Chapter 1 wo parts
Part 1 – Describe the four marketing orientations.
Part 2 – Pick one orientation, then describe how you would use this orientation in a business
new or existing.
Question 2 Chapter 2 wo parts
Part 1 – Explain why implementation, evaluation and control of marketing plans are necessary.
Part 2 – Choose one or two metrics and describe how you will use them to measure results and
control the plan.
Question 3 Chapter 3 wo Parts
Part 1 – Explain cause-related marketing.
Part 2 dentify a cause-related product or service and the marketing campaign used to
promote the product or service. Include the market/segments targeted and the message one
or two messaged used in the campaign.
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