Sports Marketing Class Activity
Sponsorships
November 9, 2022
Instructions:
1. Pick a professional organization.
2. Define your product/companyàtarget market
3. Describe why a sponsorship with the organization is an good way to reach your target market
4. Identify 3 sponsorship objectives and label if these are direct or indirect objectives
5. For this example 4here is no budget set ¥member, you will need to be able to spend money
on other promotional mix strategies to promote your sponsorship. So with that being said, how
much do you think you will spend on your sponsorship?
a. How will you tie your sponsorship element into your promotional mix?
6. What elements/assets will be included in your sponsorship?
7. How will you measure the success of your sponsorship?
8. Build a sponsorship element that will do the following
a. Build Awareness
b. Keep your competitors out of this space
c. Specifically, reach your target market
d. Build relationships with consumers, vendors, employees
e. Enhance your image
f.
Increase sales
9. Assume that you decide not to buy a sports sponsorship for your product. Create an ambush
marketing campaign around your chosen team.
a. What are the objectives of your campaign?
b. How will you activate your campaign?
c. Why would you pick this route over a sponsorship?
Steve Young 11/9/22

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