MHACB/506 Ethical Marketing: The New Health Care Economics

Description

1A.Throughout this course you will analyze Case Study: East Chestnut Regional Health System (ECRHS).

Financial and Ethical Impact Analysis Summary

Review Case Study: East Chestnut Regional Health System.

Assume East Chestnut Regional Health upper management has asked you to analyze its current marketing strategies from both ethical and financial perspectives.

Use the Case Study Review Guide as a tool to help you complete your analysis.

Create a 1,050-word Financial and Ethical Impact Analysis for ECRHSàcurrent health care marketing strategy for upper management, based on the above factors.

Include a summary of each section in your analysis:

Mission and objectives

Organizational structure and culture

Current marketing strategies

Current financial analysis

Competitive advantage
Current value chain
Current target market
External environmental factors
Cite?at least 3 reputable references to support your assignment (e.g., trade?or industry publications, government or agency?sites, scholarly works, or other sources of similar quality).
Submit your assignment
1.B. Competency 1
Analyze how data can be used to improve healthcare policies or operations.

Reflection

Insurance companies use telematic devices (e.g., safe driving devices) to collect billions of miles worth of driving data from policyholders. Consider the impact that similar devices can have in health care.

Reflect on the following in a minimum of 500 words:

Should health insurance companies be able to collect health data on policyholders through wearable tech in order to inform the costs of insuring individuals? Consider the question from legal and ethical standpoints. Defend your answer by citing 2 to 3 reputable sources on the topic.

Explanation & Answer:

1100 Words

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