MGT/576 v1
PorteràFive Forces
Complete the table below. For the company you¥ decided to assess in week 1, determine the strength
of each of PorteràFive Forces and of the complementors.
Justify your determination with examples.
Strength
Industry force
High
Example
Medium
x
Low
Provide a justifying your determination
with examples
This is why I believe it is medium.
Threat of new entrants
Power of buyers
Power of suppliers
Power of substitutes
Rivalry among competitors
Complementors
References:
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MGT/576 v1
Entrepreneurial Strengths and
Actions to Increase Value Creation
Complete the table below, assessing the companyàstrengths and weaknesses and describing the
companyàapproach to innovation.
Company name: Bank of America
Company website URL: bankofamerica.com
3 to 5 entrepreneurial strengths of the company (90 175 words)
Innovation & service: In terms of innovation, Bank of America is at its peak. It provides a massive
range of services to meet the demands of the clients. In 2020, Fortune magazine honored the
bank as the “Most Inventive Bank in North America.”
Consistency in Growth: Bank of America remained consistent concerning the uprising trend even
in the COVID-19 epidemic, whereas yearly sales dropping is being featured aside. Henceforth, the
bank sustained the trust of customers and investors.
Worldwide Presence: Bank of America has a global presence in around 35 counties, apart from
the U.S. The company has obtained 3.5 billion dollars from the loan and services
Major elements of the companyàapproach to entrepreneurship and value creation (175 words)
Offering of business credit cards to manage transactions for everyday purchases. Some business
credit cards offer business-centric rewards programs, such as cash back for common purchases
like office supplies. Unlike a personal credit card, a business credit card will allow you to build a
credit history for your business. Lower interest rates and higher credit limits without personal
guarantees.
Offering of secured credit cards if the business is looking to establish or rebuild your credit.
Secured credit cards require a deposit that serves as collateral against purchases made on the
card. If you fail to pay, you, forfeit the deposit to the card provider.
1 action the company could take to increase entrepreneurial value creation
Bank of America can focus on mitigating financial crises created by the number of lawsuits that ultimate
affect smaller businesses more so that large companies.
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Title
ABC/123 vX
Page 2 of 2
Company name: Bank of America
References:
bankofamerica.com
Swot Analysis 2022 2022. Bank Of America SWOT Analysis [Update 2022] | Swot Analysis 2022.,
[online]. Available at: https://swotanalysis.website/bank-of-america-swot-analysis/
Copyright 2019 by University of Phoenix. All rights reserved.

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