Week 7: Interactive Learning Activity
7.1 Learning Outcomes:
1. Describe how delivering routine messages impacts credibility.
2. Describe the process for developing routine business messages.
3. Construct task-oriented routine messages, including requests, expectations, directions, and
responses to inquiries, announcements, and claims.
4. Construct relationship-oriented routine messages, including appreciation, congratulations,
apologies, and expressions of sympathy.
5. Describe the relationship between credibility and persuasion.
6. Explain the AIM planning process for persuasive messages and the basic components of most
persuasive messages.
7. Explain how the tone and style of persuasive messages impact their influence.
8. Create compelling internal persuasive messages.
9. Explain how to influence professionals with various decision-making styles.
10. Compose influential external persuasive messages.
11. Construct effective mass sales messages.
12. Evaluate persuasive messages for effectiveness and fairness
7.2 Action Required:
ƒhapters 9 & 10 in BUSINESS COMMUNICATION: Developing Leaders for a Networked World,
Peter Cardon, 4th Edition McGraw-Hill Education
atch the short videos at the following links:
7 Workplace Etiquette Tips to Build Stronger Relationships – YouTube
7.3 Test your Knowledge (Question):
ƒhapter 9, you learn about the different types of routine business messages (task-oriented and
relationship-oriented). Pick one and write a sample routine message following the element of
the selected type.
7.4 Instructions
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Answer the question in the test your knowledge section.
Post your answer in the discussion board using the discussion link below (Week 7:Interactive
learning Discussion)

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