Unit 7: Overview
Chapter Eleven – Strategy Implementation: Staffing and
Directing
Synopsis of the Topics for the Unit
This chapter deals specifically with staffing the corporation with people having the
appropriate mix of abilities and skills, and directing people to use their abilities and skills
most effectively and efficiently to achieve organizational objectives. The chapter
explains how a change in strategy is most likely to have a significant impact on staffing
needs. Research is presented on matching the manager to the strategy. Executive
succession issues are considered. Downsizing is discussed as a commonly misused way
to implement a turnaround strategy. International staffing issues are presented in terms
of managing international assignments and adjusting to cultural differences. The chapter
also explains how a corporationàculture can be evaluated and managed to better suit
the new strategy. Action planning, management by objectives (MBO), and total quality
management (TQM) are presented as useful techniques to coordinate implementation
activities. Hofstedeàresearch on the dimensions of national culture is used to explain
why some management techniques can work well in some countries but not in others.
Unit Learning Objectives
After working through the instructional materials, activities, and assessments for this
unit, the student should be able to:
1. Explain the link between strategy and staffing decisions
2. Discuss how leaders manage corporate culture
3. Utilize an action planning framework to implement an organizationàMBO and
TQM initiatives.
Topics Outline Covered
1. Staffing
a. Staffing Follows Strategy
b. Selection and Management Development
c. Problems in Retrenchment
2. Leading
a. Managing Corporate Culture
3. Action Planning
a. Management by Objectives
b. Total Quality Management

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