Marketing Plan: Social Media Audit & Budget for the company Apple

Description

Needs to be on pdf as well as presentation slides.

Social Media Audit: Outlines a method of listening to social media channels and efforts. Includes an analysis of social media presence with specific measurements. Listening and competitive analysis are conducted with supportive tools (like SWOT).

Budget, Return on Investment, Buy-InBudget estimates reflect strategy and objectives within reason. Estimate of Social ROI (can use Hootsuite calculator). Appeal to get executive buy-in is clearly presented and demonstrates payoff, requests budget, and includes summary.

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Explanation & Answer:

3 pages

5 Slides

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