Macro Economics Question
Description
Select a publicly traded company and utilize the economic concepts discussed in class to discuss this company. The body of the paper (not counting title page or references) must be double spaced and at least 5 pages in length using 12-point font, 1-inch top and bottom margins, and 1-inch side margins. Don forget to put the title of your paper and your name on the front page. You should use at least three sources for your references. Your sources can be a journal, a book, a newspaper articles, or a magazine article. At least one source must be your prescribed textbook for this course. Use the American Psychological Association (APA) style for writing to organize your paper.
Suggested contents include:
Company Profile (10 points): Briefly describe the company, and why you selected this company. Include the size of the company and the mission and vision statements.
Product analysis (15 points): What types of products are traded in this company. What are the substitutes and complementary products within the firm and within its industry?
Demand and Sales (15 points): What strategies has the firm used to increase its sale? (Review the firmænbsp;annual report or business publications.) Indicate which variables you would use to forecast this particular firmænbsp;demand curve, this industryænbsp;demand curve.
Elasticity (10 points): How price elastic are the firmænbsp;products?
Suppliers:
What suppliers does this firm/industry use? (10 points) What external factors might affect supplier product/service availability?
Competitor analysis (15 points): What type of market structure is applicable to the firmænbsp;industry? What would typical demand curves look like for this firm? What type of strategies would be used by firms in this market structure? Comment on any strategies that this firm has used based on business publication articles found in the Wall St. Journal, the Economist.
Profitability analysis (15 points): What strategies have the firms deployed or plan to deploy to increase profitability? What were the results? Based on the type of market structure that the firm operates in, what is the optimal strategy to increase profitability for this type of firm?
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company. The body of the paper (not counting title page or references) must be double spaced and at
least 5 pages in length using 12-point font, 1-inch top and bottom margins, and 1-inch side margins.
Don forget to put the title of your paper and your name on the front page. You should use at least three
sources for your references. Your sources can be a journal, a book, a newspaper articles, or a
magazine article. At least one source must be your prescribed textbook for this course. Use the
American Psychological Association (APA) style for writing to organize your paper. Research Paper
WILL NOT be accepted after 4/28/2022, 11:59 PM ET.
Suggested contents include:
Company Profile (10 points): Briefly describe the company, and why you selected this company.
Include the size of the company and the mission and vision statements.
Product analysis (15 points): What types of products are traded in this company. What are the
substitutes and complementary products within the firm and within its industry?
Demand and Sales (15 points): What strategies has the firm used to increase its sale? (Review the
firmàannual report or business publications.) Indicate which variables you would use to forecast this
particular firmàdemand curve, this industryàdemand curve.
Elasticity (10 points): How price elastic are the firmàproducts?
Suppliers:
What suppliers does this firm/industry use? (10 points) What external factors might affect supplier
product/service availability?
Competitor analysis (15 points): What type of market structure is applicable to the firmàindustry?
What would typical demand curves look like for this firm? What type of strategies would be used by
firms in this market structure? Comment on any strategies that this firm has used based on business
publication articles found in the Wall St. Journal, the Economist.
Profitability analysis (15 points): What strategies have the firms deployed or plan to deploy to
increase profitability? What were the results? Based on the type of market structure that the firm
operates in, what is the optimal strategy to increase profitability for this type of firm?
APA style of writing and Content Organization. (10 Points)
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