LU Nike Marketing Strategy Report

Description

For the purpose of this exercise, students will choose a company, fashion designer, or trend concept for which they will prepare a trend report and marketing knowledge plan. The work product of the students should include the key components of a fashion and retail marketing plan, which are listed below. The plan would hopefully demonstrate that students have a depth and breadth of business concepts that would encourage a prospective employer to have confidence that students are prepared for a position in industry.

The specific components should include: The company I chose is Nike

Fashion and Retail Vision and Mission Statement, if a company is selected (if a fashion designer is selected, this would be the history of the designer. If a trend is selected this would be a history of the trend and how it has evolved).
History and Background of the company.
Fashion and Retail Industry Analysis (the current status of the company, the current status of the fashion designer, or the current status of the trend that is marketed to consumers) Include: Organizational chart, Competitive analysis, Market segmentation, SWOT Analysis.and Retail Life Cycle.
Fashion Marketing Strategy (marketing strategy of the company, or the manner in which the trend is marketed to consumers)
Retail Trend Analysis (future of the company, designer, or direction in which the trend is headed).
Contemporary Strategies and methods of sustaining growth in the fashion and retail industries
Summary Statement

The Library resources Links to an external site. and web-sites could assist students in conducting the research to do the Critical Written Assignment.

Explanation & Answer:

7 pages

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