Kean University Entrepreneurship Sales Production Essay

Description

Sales determine your profitability and whether or not you, stay in business. Sales are also your estimate of how much you, have available to spend. Most products and services will require ïfter%stimates. The sales forecast will also help you assess your capacity needed (and help you chose adequate space, etc.). Review the example provided with this assignment. This is just an example and is very specific to the assumptions for this business (Spirit Spa). Your projections should reflect your business and your assumptions and may look completely different than the example provided.

Directions are included below with an example as well!

Business idea is Car rental ex: turo

Any questions please feel free to ask

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Sales Projections
Spirit Spa in Union, NJ
Year 1
Growth rate per year
City Population, Union, NJ (city-data.com)
Target Age (females over 45-64 yrs old) census.gov – extrapolated from NJ data
Target Age median income >$50,000 (Total potential market) – extrapolated from census.gov data
Market penetration (How much of the total market my business will capture? – competition is a big factor)
Average number of visits per year (Year 1)
Average price per visit
Total Sales year 1 (Union only)
Additional sales from customers in Union County (expressed as a % of Union sales)
Year 2
1.1
14%
68%
15%
3
$110
$
15% $
Total Sales per Year
Year 3
1.1
Year 4
1.05
Year 5
1.05
54,050
7,567
5,146
772
2,316
254,705
38,206
$292,911 $322,202 $354,422 $372,143 $390,751
Average sales/spa in US (census.gov -2012)
Average sales/spa in NJ (census.gov-2012)
$278,788
$307,303
Capacity check Note: If you have a capacity limit, this line serves to do a reality check.
Days open # of customers
per year per day
200
12
Note: Items in red would not be included in your sales projections. They are only there for instructional purposes.
C:UsersGailDocumentsDocumentsGeneralKeanManagementOn line3013Unit 6AssignmentMGS3013_U6_Sales Projections Example
8/15/2016 5:30 PM

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