Module Four Journal Worksheet
In this journal assignment, you will have the opportunity to explore your selected
product/serviceàposition in the market in relation to two of its competitors.
This assignment will assist you in completing the Market Analysis section of your
strategic marketing proposal, which you will draft for Milestone Two.
1. State the organization and the product or service you selected for the final project.
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Competitor 1: Identify the competitor and provide a brief description of the
organization.
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2. Describe the competitoràproduct or service:
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3. Outline three strengths and weaknesses for the competitoràproduct or service:
Strengths
1.
Weaknesses
1.
2.
2.
3.
3.
4. Point(s) of Difference: Based on your analysis of the competitor productàstrengths
and weaknesses, describe the unique aspects of the product that differentiate it
from similar products in the market. In other words, how does the product stand out
in the market?
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Competitor 2: Identify the competitor and provide a brief description of the
organization.
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5. Describe the competitoràproduct or service:
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_____________________________________________________________________
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6. Outline three strengths and weaknesses for the competitoràproduct or service:
Strengths
1.
Weaknesses
1.
2.
2.
3.
3.
7. Point(s) of Difference: Based on your analysis of the competitor productàstrengths
and weaknesses, describe the unique aspects of the product that differentiate it
from similar products in the market. In other words, how does the product stand out
in the market? Explain.
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8. Assume the role of a healthcare consumer in need of the type of product/service
selected. If you were tasked with selecting one of the products/services outlined
above or the product/service you selected for your final project, which one would
select? Explain why. Use specific examples from the research completed on the
product/service to support your response.
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