Johnson and Wales University Competitive Advantage Discussion
Description
Week 3 Readings and Resources
Week 3 Readings and Resources
Textbook Readings
Chapter 5: Competitive Advantage and Strategic Management in Quality and Performance Excellence: Management, Organization, and Strategy.
Resources
Martin Luenendonk. “Stand Out from the Crowd | Examples of Differentiation.” Cleverism. Last modified September 18, 2019.
Marilynn Knoch. “Product Differentiation Helps You Build Competitive Advantage.” More-For-Small-Business. Last modified December 31, 2018.
Sam Rockwell. “Leveraging Organizational Identity for Competitive Advantage: How Does a Company Consistently Achieve Superior Performance?” Graziadio Business Review 21 no. 2 (2018).
- Kimberly Amadeo. “What is Competitive Advantage: Definitions and Examples of Competitve Advantage.” The Balance. Last modified August 2, 2020.
Jacob Sonenshine. “Netflix is Creating a ‘Competitive Advantage’ By Adding 700 New and Original Shows This Year.” Business Insider. Last modified March 1, 2018.
Joel Garfinkle. “7 Strategies to Define Your Competitive Advantage.” Garfinkle Executive Coaching. Last accessed December 31, 2020.Week 3 Videos
Week 3 VideosWhat is Competitive Advantage? (7:57)Video not loading? Watch on YouTube.How to Develop Competitive Advantage for Your Business (4:44)Video not loading? Watch on YouTube.How to Create or Maintain Competitive Advantage (3:11)Video not loading? Watch on YouTube.Competitive Advantage and Business Strategy (3:10)This video links competitive advantage to Porter’s generic strategies.Video not loading? Watch on YouTube.
This week we examine competitive advantage, what it is and how it is used. Start by reading the assigned textbook chapter and reviewing this week’s resources.
Pick a national or international company. Describe the company and what it does. What is the competitive advantage this company has over its competitors? Why is this a competitive advantage? How does quality affect the competitive advantage? Your responses should be specific and make clear connections to this week’s course materials.
Have a similar assignment? "Place an order for your assignment and have exceptional work written by our team of experts, guaranteeing you A results."