Jawaharlal Nehru Technological University Competitive Positioning Essay

Description

TOPIC :: https://www.dunkindonuts.com/en

Choose 2 positioning criteria for mapping the position against competitors. See the template below and in this week’s Module. Please

Select at least 3 competitors to map Dunkin’ Donuts against. Explain for each company (Dunkin’ Donuts and the competitors) why you mapped them where they are in your positioning map. For example, if you select high/low price as a criterion, your research should show coffee prices from a product that all chains have to justify how you mapped all companies in your positioning grid.

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Positioning Matrix
Please use this matrix to map the three companies based on price and quality of food.
You can use company logos map the companies into the best position in one of the quadrants.
Criteria 1
(insert name)
High
Criteria 2
(insert name)
High
Criteria 2
(insert name)
Low
Criteria 1
(insert name)
Low

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