Why should we continue with the healthy food restaurant?
Typical Barriers to Entry for a startup restaurant
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Startup Capital
Location
Labor Issues
Consumer Behavior
Regulatory Environment which may be a challenge
Branding
Economies of Scale/Pricing
Advantages of continuing with to move forward with Naturel¿
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Startup Capital is generally a huge hurdle and based on the case study capital is secured
There is already an ideal community for the restaurant location
Branding is decided, Upscale restaurant with healthy organic food/wine options
Pricing- Market research established that consumers are receptive to $50 per meal.
Consumer Behavior- market research has been done within this community
More research and strategy for the following areas
Labor Issues
Regulatory Environment
Why we feel this restaurant concept will work
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People are more and more concerned with health and are conscious of what they put
into their bodies. The organic food market is continuing to boom and is expected to
continue to grow at an annual growth rate of over 15% from 2018 to 2026 (Ding 2022).
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Organic foods are one of the fastest-growing segments of the food market, and
Ding, J, Bai, S. (2022). Optimal Decision and Coordination of Organic Food Supply Chain from
the Perspective of Blockchain. Discrete Dynamics in Nature and Society. Vol 2022.
https://doi.org/10.1155/2022/6050185

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