Hello there, I need some help for this very easy and fun MKT410 (Marketing Strategy) activity please.
Description
This is the activity:
The Village of Arlington, NE is looking for a branding guide that consists of 5 pieces:
1) Mission/Values/Vision Statement
2) Logo
3) Color Palette
4) Tone (serious? funny? etc.)
5) Motto/Slogan
Resources:
Arlington demographics researchLinks to an external site.
2016 survey resultsLinks to an external site.
2011 comprehensive planLinks to an external site.
Village website Links to an external site.(you’ll be able to see the current terrible logo there)
Suggestions:
Drive through Arlington. Think about what people see from Arlington from the highway as they drive through but go through town and visit the small downtown area, go through the neighborhoods, and pass by the school. If you’re from a small town in Nebraska, it’s likely nothing new, but the fact that there are no stop lights in town might shock some of you from larger communities. As a marketer, it’s nearly possible to market a product that you haven’t experienced.
Unformatted Attachment Preview
OF
ARLINGTON
Presented By
Ivett
Castaneda
MISSION
The Village of Arlington strives to improve the
quality of life of its residents while preserving
the integrity of our small-town heritage. This
commitment is based on the respect of our
past, and through creative innovative
leadership in managing future growth while
enhancing our community.
VISION
The Village of Arlington will support
opportunities for an excellent quality of life,
economic prosperity, fair and open
government, and strong citizen involvement.
The town is a vibrant growing community
that provides a safe, inclusive and
innovative environment where everyone
thrives
OUR VALUES
01
02
03
Innovation
We are a learning village that grows through our
experience, welcomes innovative ideas and
incorporates continuous improvements.
Engagement
We engage and communicate with the belief that
residents in our community should be involved in
the municipal decision-making process
Inclusiveness
Residents are treated with equality and respect.
TONE
LOGO
g
t
n
o
i
n
l
r
A
The color green is associated with
nature, growth and prosperity. It
represents hope for a better
future
COLOR PALETTE
“Welcome to the town of hope”
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