Google Analyticsultiple Choice Questions
How to Get Google Analytics
? Log in to your Gmail account
? Search for ïogle Analytics demo account¿ Click on the second link
? Locate and click on
A Look into the Past ¿Audience section
?Acquisition/Conversion section
?Behavior section
The Audience section provides a
tremendous amount of data about
your website visitors.
Activity 1
You want to explore traffic metrics by gender and age. Which of the
following sections in Analytics will be most useful?
A. Behavior
B. Audience
C. Conversion
D. Admin
E. The DMV
Activity 2
Which of the following Audience reports would you use to see how often users
return to your site?
A. Location reports
B. Language
C. Frequency & Recency reports
D. New vs. Returning reports
E. Engagement reports
F. Browser & OS reports
G. Mobile reports
?The Acquisition section will
provide detailed information
about how people arrive to
your site.
?The Conversions section of
Google Analytics is all about
understanding how people
convert on your website.
Activity 3
In the Acquisition section, which campaign in January of this year
performed the worst and need further investigation?
A. AWouTube
B. AWccessories
C. Data Share Promo
D. AWndroid Band
E. AWæfice
Activity 4
In Conversion section, which channel in February of this year has
highest conversion rate based on percentage of total conversions?
A. Disney+
B. Social Network
C. Paid Search
D. Direct
E. Display
The Behavior
section helps you
understand how
people are
interacting with
your site.
Activity 5
What is the third most-searched term in 2018?
A. Gopher
B. Beanie
C. Gold
D. Speakers
E. Nexus
Activity 6
According to Google Analytics, what is the browser with the fastest
average load time in April of 2017?
A. Internet Explorer
B. Chrome
C. Firefox
D. YaBrowser
E. Microsoft Edge
Activity 7
Of the following countries, which one has the highest average load
time (10th place) in May of 2016?
A. Norway
B. Ireland
C. Poland
D. Germany
E. Moldova
Google Merchandise Demo5nt
Hunt Procedures
ccess the Google Analytics Demo Account. All you need as a Gmail account.
¨ttps://analytics.google.com/analytics/web/?utm_source=demoaccount&utm_
medium=demoaccount&utm_campaign=demoaccount#/report/visitorsoverview/a54516992w87479473p92320289/
Questions
How many new users did the Google
Merchandise Store have during the week of
February 9-15, 2020?
?
On the left
hand side,
click Audience
? Overview.
?
Adjust the
date range
filter to
February 9-15,
2020.
Questions
During the week of February 9-15, 2020,
what percent of users (rounded to the
nearest percent) were 25-34 years old?
? On the left hand side, click Audience ? Demographics ? Overview.
? Adjust the date filter on the top right.
? Hover over the bar chart to see the percentages.
Questions
How much revenue (rounded to the nearest
dollar) was there in the United States during the
week of February 9-15, 2020?
? On the left hand side, click Audience ? Geo ? Location.
? Adjust the date filter on the top right.
? View the result in the table.
Questions
How much revenue (rounded to the nearest
dollar) was generated from returning users
during the week of February 9-15, 2020?
?
Click Audience ? Behavior ? New vs Returning.
?
Adjust the date filter on the top right.
Conclusion
Using insights like these, you can assess the results of a ValentineàWeek
sale. For example:
? 11K new users
? 42% of users were 25-34 years old
? The United States had $1,202 in revenue
? Returning users spent $421

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