GBA 498
Group Project
For Group Project 1 (Presentation) prepare a PowerPoint presentation (narrated for online classes)
explicitly including the information presented below. The project is to be fully APA compliant. For PPT
slides, text or graphics must be readable and slide titles must conform to those in the template. Ensure
proper writing mechanics. DO NOT combine sections. Don be surprised if separate analytical tools
produce similar results; this helps you identify trends.
Important Notes:
•
Each Group Project must include the names of all group members.
Each group must designate a lead; this lead will submit the Group Project, on behalf of the
group.
The following are the items that must be included in the presentation.
1. Introduction
a. Identify the firm; briefly discuss its history; and describe the industry within which it
competes.
2. Problem, Issue, or Opportunity Statement
a. The firm faces problems, issues, and/or opportunities; pick one and explain its impact.
State an explicit problem, issue, or opportunity.
b. Internal Organizational Analysis
i. Provide a brief introductory paragraph or slide, to explain the purpose of an
internal analysis.
3. Mission, Vision, & Core Values
a. State and evaluate the firmàmission, vision, and values statements, by applying the 9
mission statement evaluation criteria.
4. Resources & Capabilities
a. Identify key organizational resources and capabilities, complete a VRIN analysis.
5. Financial Ratios
a. Present recent financial ratios (i.e., at least one cash flow, liquidity, leverage, activity,
profitability, and growth) and explain the meaning of each indices.
6. Strength/Weakness (S/W) Opportunities and Threats (O/T)
a. Complete a S/W assessment, explaining the relevance of each strength and weakness
identified.
7. Markets Served
a. Describe the market(s) served by the firm, including chief competitors, products, prices,
etc.
8. PESTEL-DC Analysis
a. Complete a PESTEL-DC analysis
9. Industry Driving Forces Analysis
a. First, identify and explain significant forces (i.e., technology changes, declining or
growing markets, etc.), which influence/impact the industry
GBA 498
b. Next, describe the impact on the firm.
10. Industry Key Success Factors
a. First, know that every successful firm, competing in a market- place, displays certain
characteristics (e.g., superior customer service, comfortable environment, convenient
locations, etc.); list and explain these.
b. Second, explain how the firm does or does not show these characteristics, explaining
why or why not.
11. PorteràFive Forces
a. Identify & describe each of the five forces (supplier power, buyer power, competitive
rivalry, threat of substitution, & threat of new entry) impacting the firm; describe the
impact on the firm.
12. Strategic Analysis FirmàCurrent Strategic Strategies
a. Identify, name (using the list below), and describe the current strategies being used by
the firm.
b. The strategies to choose from are:
i. Cooperative strategies (e.g. alliance, joint venture, partnership, outsourcing,
licensing);
ii. Intensive strategies (Market Penetration, Market Development, Product
Development);
iii. Integration Strategies (Vertical / Horizontal, Forward/Backward);
iv. Diversification Strategies, Related/Unrelated;
v. Defensive Strategies (Retrenchment/Divestiture/Liquidation); or
vi. Mergers/Acquisitions. Also, consider Porteràgeneric strategies: cost leader,
differentiation leader, or focus strategies.)
13. Strategic Options
a. Based on the internal and external analyses, recommend some specific strategic options
for the firm to consider solving the problem, capitalize on the opportunity, or resolve
the issue identified. Pick from the strategies listed above. Give specific examples of
actions for each strategic option the firm can deploy.

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